Alcohol Is on the Decline Drinking rates are at record lows. Recent polling shows that only 54% of American adults now say they consume alcohol —the lowest level since surveys began in 1939. That number has dropped sharply from just a year ago, signaling a clear shift in how people gather, celebrate, and socialize. For modern couples, this trend isn’t about eliminating fun—it’s about being intentional. Why Couples Are Choosing Coffee-Forward Celebrations Weddings are changing